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APEX Coaching for leaders

Lead your business with AI. Don't just experiment with it.

Hands-on, done-with-you AI coaching for executives, business owners, and operators. We measure where you are today, then build practical AI capability around the work and decisions you actually own, on your own tools.

Start a conversation See how it works
12live coaching sessions
2 hoursper session, about weekly
~3 monthsfor the core engagement
1 + 1a leader plus one partner or operator
01 Who it's for

Built for the person who owns the decisions.

The core APEX engagement is designed for one executive, owner, or key stakeholder, plus one partner, spouse, or operator who works alongside them and is not yet proficient with AI. You learn together, so the capability stays inside your business.

A fit if

You want to do the work yourself, with a coach beside you, on the tools you already use.

Not a fit if

You want someone to build it for you. We will tell you that up front.

02 How an engagement works

How your 12 weeks work.

We find out where you are, coach you on your real work, and measure again at the end so you can see your progress. Twelve live two-hour sessions, about one a week. Turn the dial to walk through it.

  1. 00
    Before we start

    Fit call

    A short call about your business. If it's a good fit, we both sign an agreement before any work starts.

  2. 01
    Weeks 1 to 2

    Starting point

    A short skills check shows where you are today, and you set your goal for week 12.

  3. 02
    Weeks 3 to 5

    Coaching

    Live sessions on your real work, using the tools you already have.

  4. 03
    Week 6

    Halfway check

    We check your progress against your goal and adjust the plan.

  5. 04
    Weeks 7 to 9

    More coaching

    More live sessions, aimed at what the halfway check showed.

  6. 05
    Weeks 10 to 11

    Your results

    You retake the skills check and get a written progress report.

  7. 06
    Week 12

    What's next

    Keep going month to month, or stop here. What you built is yours.

Week 01 of 12

Starting point

A short skills check (we call it the BASE-Eval) shows how you use AI today, and you write down what you want to be able to do by week 12. We also set simple ground rules for keeping your business and customer information safe.

03 What's included

Everything in the core engagement.

What you build is yours. SOPs, prompts, and workflows live on your own tools.

  • 01Twelve live two-hour coaching sessions over about three months
  • 02A short skills check at the start (the BASE-Eval), so we know where you are
  • 03Your goal for the 12 weeks, written down in your own words
  • 04A recap after every session you can act on, sent within 24 hours
  • 05A weekly check-in: what you nailed, what tripped you up, and what you are targeting next
  • 06A monthly progress report
  • 07A halfway check in week 6, with the plan adjusted for the second half
  • 08A final skills check and a written report on how far you came
  • 09SOPs, prompts, and workflows you build on your own tools, and that belong to you
What we promise, and what we don't.We commit to the sessions, the skills checks, and your reports. Your report shows the progress you made. Results in your business depend on how you use what you learn, so we do not promise specific business or income results.
04 Engagement shapes

The right option depends on where you start.

We suggest an option based on your skills check and your goals. You see every option side by side before you commit.

Focused

APEX Swift

Format
One four-hour session
Best for
Skills check shows you are already confident

For leaders who are already proficient and want one focused working session.

Short push

APEX Power

Format
Four two-hour sessions
Length
One month

For proficient leaders who want a short, focused push.

CoreCore engagement

APEX-1

Format
Twelve two-hour sessions
Length
About three months

The full 12 weeks for a leader plus one partner or operator.

After APEX-1

Continuation

Format
Four two-hour sessions a month
Term
Month to month

Keep going after APEX-1. Cancel anytime.

05 Who you work with

The APEX team.

TH

Taylor Honaker

Founder and Managing Member, AI Company USA

Taylor is your coach: a done-with-you guide for small-business and enterprise leaders, based in Toston, Montana. He coaches APEX engagements.

TH

Tionna Honaker

Account Manager

Tionna runs operations for APEX. She keeps your engagement on track, from getting your agreement in place before your first session to making sure your recaps reach you on time.

Early platform clients

The new APEX client platform is opening with our first clients. Early engagements run as pilot users, and their feedback helps shape how the platform works for every client after them.

06 Questions

Frequently asked.

Something else on your mind?

taylor@aicompanyusa.com
How much time does APEX take each week?

Plan on about two hours a week for your live session in the core engagement, plus time to put what you learn to work in your business.

When does my engagement start?

After we talk and confirm fit, we send a written agreement. Nothing starts until it is signed by both sides.

Do you guarantee results?

No. We commit to deliverables: sessions, assessments, and reports. Your progress report shows where you started, where you aimed to be, and where you ended up.

Who owns what I build?

You do. You build your SOPs, prompts, and workflows on your own tools, and they belong to you. We review them with you; you own and run the process.

Which AI tools do you use?

APEX is vendor neutral. We coach on the major AI platforms and the tools you already use, and we help you stay current as AI changes.

Can I cancel?

Yes. You, or anyone taking part in the engagement, can stop at any time, for any reason, with no penalty. Tell us in writing and we bill no future sessions and refund any paid sessions not yet held. Sessions already held and the one-time setup fee are not refundable. The full terms are in our Terms of Service, under Cancellation and Refunds.

What happens after three months?

You retake the skills check and get your written report. Then you decide whether to keep going month to month or stop with what you have built.

Start with a conversation

Ready to lead with AI?

Tell us about your business and what you want AI to do for you. We will follow up to set up a conversation.

Inquire about APEX Prefer email? taylor@aicompanyusa.com
APEX Coaching by AI Company USAToston, Montana

Proficiency at its core

We build your AI skills on your real work. One step at a time.

AI can save you time and help you make better decisions. We show you how to use it well in your own business, with the tools you already have, and we build good habits for protecting your data and your customers' trust along the way.

We find out where you are today, agree on where you want to be, and coach you there one step at a time. Anyone taking part can stop at any time, for any reason, with no penalty.

Reaching your goal makes you proficient. Getting great results comes from using those skills every day, in the decisions you and your team make.

Watch

Pax Machina, Explained

Short explainer films on what is actually happening at the AI frontier. Start with Episode 1.

Episode 1 New Institutions for Powerful AI
Episode 2 AI Agents Still Need Rules
Episode 3 Value Drift: When the Metric Replaces the Mission

Take home

Two guides to keep

The words and the prompts we use in every APEX engagement. Read them here, or save either one as a PDF.

Handout The APEX Glossary 38 plain-language terms in five sections, starting with Proficiency at its core. 38 terms5 sections1-page quick reference Open the glossary Handout The APEX Prompt Library 18 copy-ready prompts, ordered the way an engagement runs: assess, train, reassess. 18 prompts3 phasesOne-tap copy Open the library